Archive for the ‘Successful Viral Marketing’ Category

Best Worst Website of 2008 ??

Monday, June 8th, 2009

The following website wrongly came 5th in the webpagesthatsuck.com “Worst Websites of 2008″ awards.

http://www.cleanishappy.com/

The site describes an innovative type of toilet seat called a Washlet that apparently redefines the way you think about your toilet. With such a bold claim the website uses multimedia flash to great effect to justify their claim and sell their product.

The video presentation is extremely well done, amusing and compelling. This is probably one of the most engaging websites I’ve seen. With a “buy it now” button at the right price, they could sell trillions of these things.

Posted in Marketing, Successful Viral Marketing, Technology, Video, Web Development | No Comments »

How the Netflix algorithm works

Sunday, March 2nd, 2008

You use the Netflix website to rate films that you have seen on a scale from 1 = hated to 5 = loved.

The Netflix algorithm compares your film ratings against other Netflix customers in order to calculate a predicted rating for every film in their database.

This enables Netflix to suggest

The Netflix “algorithm” works by calculating a predicted rating for every film in their database based on how you and other Netflix customers have rated the films you have already seen.

Having a “predicted rating” makes it much easier for you to find films you would enjoy watching.

Posted in Computer Programming, Money, Netflix prize, Successful Viral Marketing | No Comments »

Excellent Viral Video for CQ Magazine

Sunday, March 2nd, 2008

Posted in Marketing, Successful Viral Marketing | No Comments »